Many of us already buy and wear jewelry in the physical world, but these days, sparkly gems are making their way into the digital realm as well. As part of a crop of brands leading the charge, Jewelry company L’Dezen has announced its new collection of NFT fashion accessories.
Details About the Collection
Officially launched last week, the NFTs are based on the brand’s popular “Blooming of Ages” ring. Both the physical and digital rings were shown to customers at the Meta Z Lounge in southern Seoul, and it was certainly a sight to see, featuring 24 carat diamonds and attracting an impressive $75,000 price tag.
It was truly an honor to launch our collaboration with @Gallererie_X in Seoul, South Korea yesterday. I’m going to tease you with this:#LuxuryOnTheBlockChain #Web3 pic.twitter.com/Bjbbd4o0bP
— Payalia (@LDEZEN) January 18, 2023
The visuals that accompanied the NFT were designed with contributions from Gallerie X and represent one of the boldest fusions of jewelry and NFTs we’ve seen so far, and according to the management of the company, they are looking to give fans something new and innovative.
“The essence of luxury is in heritage and storytelling, which has been conveyed through traditional means. Now, utilizing blockchain technology, NFTs are a new medium to educate consumers and relate a compelling story, amplifying brand resonance and creating more value,” said Susan Shin, L’Dezen’s strategist.
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*All investment/financial opinions expressed by NFT Plazas are from the personal research and experience of our site moderators and are intended as educational material only. Individuals are required to fully research any product prior to making any kind of investment.
Tokoni Uti has written extensively on blockchain and cryptocurrency for years. Her work has appeared on sites like BTCmanager and Blockchain Reporter. She has a degree in Corporate Communications.