MGM Resorts is set to host Las Vegas’ first-ever NFT-ticketed event. The live experience will be conducted in partnership with YellowHeart NFT platform, and will be centred around a performance titled ‘TIMELESS,’ which is the newest production of world-famous dance crew Jabbawockeez.
The 1,110 NFTs from The Jabbawockeez White Glove NFT Ticket Collection will be used as tickets for the event, with each serving as access to one of the crew’s performances at the MGM Grand which run from April 7th to April 30th.
After the performance which corresponds to each NFT ticket has ended, the NFTs’ ticket function will transform into a vibrant Jabbawockeez colour video, which will serve as a digital key that locks a select tier of exclusive offers and benefits depending on the ticket type purchased.
With this in mind, there are two ticket bundles to choose from, with the VIP MC bundle, priced at $142, coming with exclusive Jabbawockeez digital collectibles and TIMELESS content, as well as membership to the MGM Rewards and Jabbawockeez NFT Community.
The VIP ICON bundle, priced at $312, will come with both of the above, plus access to a Jabbawockeez meet and greet, as well as signed merchandise. Both ticket types will also come with a food and beverage voucher that can be redeemed at the iconic venue’s Level Up Lounge.
Andrew Machado, one of MGM Resort’s senior vice presidents, has since spoken on the company’s onboarding of NFTs to the Entertainment Capital of the World: “NFTs usher in a new era for fans where the ticket itself is an ever-evolving experience that begins before the curtain lifts and continues long after the show ends. At MGM Resorts, we strive to create immersive experiences that wow our guests and Jabbawockeez is the perfect partner for our first NFT. They’re amazing creators who are always willing to step outside the box with us to innovate. We’re confident their highly engaged fan base will be incredibly excited to be a part of this new experience”.
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